Our Goals and Objectives

​BBASA was established to achieve the following strategic GOALS:

  • Localized food production that creates employment and sustainable local food economies

  • A vibrant baking industry that actively promotes local enterprise development

  • Availability of quality, affordable food

  • Healthy lifestyles and baked food products

To achieve the goals stated above, the following OBJECTIVES will be pursued:


To represent the interests of independent, black-owned baking entrepreneurs in SA


To build an inclusive value chain for independent black-owned bakeries in South Africa


To guarantee the independent baking industry’s right to be competitive and innovative


To promote and advance food safety, nutrition and health

Baker 2

To improve and strengthen the sustainable production of bread in SA


To provide means for mutual discussion by Entrepreneurs and Associates of the Association of all matters affecting the interests of its members as black-owned, small-scale bakeries

Image Enhancement

To assist in strengthening and developing the image and effectiveness of the black, small-scale baking industry


To make united representations to Government, Research Institutions and any other department or industrial organisation or body concerning the advancement and requirements of the black, small-scale baking industry

Skills Development

To further the cause of technical and managerial education in the Baking Industry


9 Cambridge Office Park

5 Bauhinia Street

Highveld Techno Park

Centurion, Gauteng

South Africa


Mon - Fri: 8am - 4pm


© 2017 Proudly created by BBASA